Category: Business Tips

Appealing To High-End Customers in a Luxury Market

Strategies used on regular consumers don’t always work with high-end clients. Here’s how you can appeal to your audience in a luxury market. Luxury markets can be intimidating. High risks are rewarded, but taking those initial steps towards a higher-end clientele are enough to make any successful entrepreneur sweat. Though seemingly challenging to break into,… Read more »

Five Important Business Lessons We Can Take From Mad Men

They say art imitates life, but the reverse is also true: the things we absorb through music, movies, books, and television shows often find their way into our own daily lives. Just as we might feel motivated to get back in the gym after watching Rocky or feel inspired to try a new recipe after… Read more »

Online Brand Reputation and the Impact of Reviews on a Business [infographic]

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin In a world where your reputation matters more than ever, taking control of your brand identity is crucial. Learn why your rep is so important and how to create one that’s authentic and trustworthy…. Read more »

Why Investing in the Customer Experience Has Big Payoffs

Businesses exist to sell products, meet needs and offer services. If all your company required to be successful was to provide products to customers, though, we’d all be successful entrepreneurs. Thanks to increasing globalization, the market is more crowded than ever before. What sets you apart from your competitor is often not your core business,… Read more »

Six New Year’s Resolutions to Upgrade Your Customer Service

As we put the year to bed, it’s time to start considering the ways we can improve our lives. A new year offers a fresh start, and there’s no better time to make changes to both our personal and professional habits. When it comes to working in the customer service world, adapting to the needs… Read more »

10 Things Small Business Owners Can Be Grateful for This Season

Small business owners know the value of reflection. Self-awareness is critical to success, and taking an honest look at our goals, achievements, setbacks and challenges can help prepare us for what lies ahead. Even more important, though, is the need for gratitude. It’s easy to lose focus on how good you have it when you’re… Read more »

Create a Healthy Business Culture with This Important Tool

Smart business owners recognize whistleblowers as allies, not snitches. While it can be frustrating to learn of unethical behavior, whistleblowers present an opportunity for greater transparency and honesty in your organization. Unfortunately, though, they are too often seen as traitors who sell out their colleagues. Because of this, many employees have a very real fear… Read more »

10 Times the Show Parks and Rec Inspired Entrepreneurs

Great television has a way of bringing people together. Through the years, we’ve all stood around a coffee pot or watercooler rehashing our favorite moments from a newly aired episode. The best television shows go even further: they inspire us in unexpected ways. No one tuning into NBC’s Parks and Rec, starring Amy Poehler and… Read more »

5 Warning Signs You’re Losing Qualified Leads

Every salesperson, no matter their industry, knows the value of nursing a qualified lead. It’s more art than science, but the careful handling of a prospect can result in a win for both client and salesperson alike. With an increasingly global world, competition is becoming increasingly international. The world is the prospect’s oyster, with no… Read more »

5 Simple Strategies to Uncover What Your Customers Really Want

Sometimes knowing what your customers really want can seem as easy as predicting the future. Other times, you may spend a lot of time and money developing a product or service and there is little response from customers. How can you uncover what products or services your customers really want from you? Use these five… Read more »