The internet has forever changed the way we do business. Whether you’re a mom and pop ice cream stand or an international media conglomerate, the advent of the internet has meant increased competition and scrutiny. With computers in every pocket, local businesses can no longer afford to rest on their laurels. They’re forced to compete… Read more »
In a time not so long ago, a customer service desk was the only option for voicing your frustrations with a company. You stood in line, chatted face to face with an employee, and if things really needed escalating, you might speak with a manager. Compare that kind of interaction with all the ways customers… Read more »
Customers who experience amazing service share their delight with others. Should they have a bad experience, though, they’ll instead share their disappointment. Indeed, customers are more likely to tell friends about bad experiences than good ones. In the golden age of the internet, social media allows people to tell all their connections about their interactions… Read more »
There is no debating the importance of customer service. Businesses that get it right thrive with great customer retention rates and positive word of mouth buzz. Companies that struggle in the customer service realm often sputter as an organization. Customer metrics can reveal valuable insight about your successes and challenges. But which data sets should… Read more »
In the modern world, company loyalty is often a thing of the past. Workers change jobs and even fields more frequently than ever. Whether the unpredictable economy, more appealing salaries, better commutes, additional perks or other factors are to blame, one thing is clear: retaining talent isn’t as easy as it once was. And replacing… Read more »
When you call a company for help with their product or services, you expect professionalism, efficiency, and results. Unfortunately, we’ve all endured the frustrating experience of being transferred from department to department, shuffled around until we’re ready to hang up the phone. Then there are those automated phone systems we encounter where we have to… Read more »
Entrepreneurs are dreamers. Scrappy believers who will do whatever it takes to achieve their goals, business owners have to operate with a degree of passion that other employees do not. After all, if an entrepreneur hopes to be profitable, their excitement for their business must be contagious. It’s how businesses appeal to investors, to their… Read more »
The restaurant industry is a competitive one. Many launch and shutter within a year. Even the ones that survive their first year often struggle to find their foothold in the market. To be successful, restauranteurs must blend a unique combination of both business sense and creativity. It’s not something everyone can master. Like cooking a… Read more »
Outside of our own homes, the office is the place where we spend most of our time. While work should hopefully be a place of productivity, the 40+ hours Americans put in week after week can begin to take its toll. Even the best work environments can become stressful, which is why we’ve assembled a… Read more »
Strategies used on regular consumers don’t always work with high-end clients. Here’s how you can appeal to your audience in a luxury market. Luxury markets can be intimidating. High risks are rewarded, but taking those initial steps towards a higher-end clientele are enough to make any successful entrepreneur sweat. Though seemingly challenging to break into,… Read more »
MAP has become a valuable tool and partner. In the age of technology customers still need to have an option of speaking to a live person, especially in our industry of servicing the aging population. MAP has brought the ‘personal’ back into the ‘service’.
Denise H.