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Learn How To Make More Money With Direct Response Advertising

  When you hear the word “advertising,” what comes to mind? For many, expensive campaigns and big-budget commercials are synonymous with the term. These kinds of ads have stood the test of time, after all, with many people eager to tune into events like the Super Bowl for the commercials alone. While such campaigns are… Read more »

The Benefits of an HVAC Answering Service to Avoid Missed Sales Opportunities

Summer and Winter are clearly the all-star seasons in the HVAC world. However, Spring and Fall both present bountiful opportunities to do business as people look to prepare for the hot or cold. Current and upcoming temperature extremes means plenty of customers — and potential new clients — will be calling to ensure they are… Read more »

Maintaining Your Brand Image with Outsourced Partners

The early stages of any new business require a lot of hands-on work from stakeholders. Entrepreneurs must roll up their sleeves and tackle decisions about services, pricing, marketing, and design – at least at first. As a business grows, however, many opt to outsource tasks to other professionals. After all, it’s challenging enough to manage… Read more »

Are Millennials Changing the Customer Service Experience?

Over the past couple of years, much has been made about the impact Millennials have had on our society. It seems you can’t get more than a few clicks online before running into a headline about the generation’s demands, habits, or beliefs. Whether Millennials are any more demanding than the previous generations before them remains… Read more »

Five Tips for Keeping Your Salon Appointment Books Full

Holidays, weddings, and prom season are a hair salon’s bread and butter. Everyone wants to get their hair done before their special event. It’s no surprise that many salons see lulls in their bookings outside of these occasions. Even the most acclaimed stylists have ebbs and flows in their schedule. Slow business can be disheartening,… Read more »

What is a Virtual Receptionist?

Administrative workers have changed titles a lot through the years. From front desk executive to secretary, information clerk to office assistant, there’s no shortage of vocational descriptions worthy of these professionals. The roles of administrative workers change constantly, evolving to fit the duties thrust upon them. In the digital era, it’s no surprise that many… Read more »

5 Ways Wedding Planners Can Survive Wedding Season

There are few people as busy as wedding planners in the months between April and October. Whilethey might technically work year round, their calendars stay particularly packed during wedding season. Everyone wants to tie the knot when the weather is nice, which leads to an inevitable stretch of back-to-back events where wedding planners work around… Read more »

Should I Tell My Customers I’m Using an Answering Service?

Answering services are an incredible tool for businesses large and small. Unfortunately, though, they’re too often lumped in with the kinds of call centers that give the industry a bad name. Even after years of successfully working with an answering service, you may feel hesitant to tell customers you’re using one to help with incoming… Read more »

Growing Your Plastic Surgery Practice

The intersection between health and beauty is a complex corner of the market. Reconstructive surgery patients are often seeking a procedure to help with a birth defect after a traumatic accident, and are covered by insurance. Others are electing to have surgery for cosmetic purposes and will pay cash. With two such different segments of… Read more »

Business Owners Reveal Their Secret To Staying Focused and Motivated

Entrepreneurship is a career path like no other. Without the safety net of an established company backing your hard work, each day can feel like walking a tight rope. Even when business is relatively stable, you may struggle with a lack of drive or focus on your goals. Every business owner experiences these feelings from… Read more »