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Why Your Business Needs To Analyze Work-Life Balance

Many entrepreneurs pride themselves on their work ethic. In many cases, that hustle is the reason why they have been so successful in their industry: a fast pace can mean getting ahead of the competition and securing business for the long term. Unfortunately, though, this fast pace can also lead to burnout. Business owners and… Read more »

8 Proven Strategies To Grow Your Optometry Practice

Growth is important for any company. For many ophthalmologists, optometrists and opticians, though, creating growth goals for their business hasn’t gotten the attention it deserves. While it’s great to focus on the quality of service you’re providing patients, it’s also critical to reflect upon what is working, what isn’t, and why. In order to survive… Read more »

A Fool-Proof Formula for Staying Motivated At Work

No matter how you might feel about your job, even the best careers can feel a little tedious at times. When you go into the same office to do the same tasks with the same colleagues day after day, things are bound to get stale. Staying motivated can be even more challenging when you have… Read more »

Want To Build An Amazing Brand? Here’s How

When it comes to starting a new business, there are few things as important as branding. An effective strategy can set a company apart from its competitors and help connect you with a targeted group of loyal, raving customers eager to complete their buyers’ journeys. Getting the attention of the public and increasing your traffic,… Read more »

Why Unhappy Customers Are Killing Your Business, and How To Fix It

They say the customer is always right, but when you’ve got a grumpy guest on the phone, even the most patient among us can become frustrated. Unfortunately, though, unhappy customers are inevitable; even as you provide the best service possible, you’re bound to run into one sooner or later. While it might be impossible to… Read more »

Increase Productivity by Learning the Art of Delegating

Managers manage. Leaders lead. Contrary to popular belief, managers are not necessarily leaders and vice versa. To be a great leader, you need to make the mental leap from simply doing to actually leading. While rolling up your sleeves and pitching in on projects is often necessary, it’s important to make the distinction between collaboration… Read more »

5 Things Your Virtual Receptionist Can Help You With

Phones ringing off the hook can be a sign that a company is doing something right. Successful business owners juggling multiple phone conversations at a time often acknowledge it is time to bring on more staff as they realize how quickly their business is growing. Unfortunately, though, a constant barrage of phone calls can also… Read more »

Six Ways to Make Your Startup More Credible

Startups have an image problem. For every Uber or Airbnb, there are countless other startups hemorrhaging money and failing to deliver on promises. It can be difficult to overcome the stereotypes associated with unsuccessful startups. Images of companies started by Millennials in hoodies and sneakers may not exactly lend credibility to your brand. When people… Read more »

8 Marketing Strategies You Need to Try in 2018

The most successful businesses have one thing in common: they find an edge over their competitors. Creating the best possible product is one way to do this, but without unique strategies to share your innovation, how will anyone find your company?  Marketing is constantly evolving, which is why it’s important to stay current on the… Read more »

The Do’s and Don’ts of Business Phone Etiquette

In a world more reliant upon virtual communication than ever before, outside of a business setting a phone call can sometimes feel old-fashioned (often limited to something you try to do every week or so with a family member). However, when it comes to business introductions, sales pitches, or the handling of sensitive information, nothing… Read more »