Blog

Tips for Defining Your Sales Funnel This Holiday Season

When it comes to operating your business to provide services and products to customers during the hectic holiday season, you want to obtain the highest number of customers who can be converted into sales. This objective requires all of your employees to be on the same page when it comes to following business objectives. You… Read more »

3 Key Marketing Tips for the Holiday Season

The holidays can be profitable times, but they can also bring along stress for shoppers, business owners, and employees alike. By getting ahead of the game and focusing on clear, consistent communication, you can avoid bumps in the road and allow for smooth, easy interactions and positive experiences. In preparation for the holiday season, read… Read more »

How to Create a Customer Satisfaction Survey

Keeping your customers happy is an essential part of running a successful business. As your business grows, this becomes even more important — and more difficult — to achieve. Running a customer satisfaction survey is sometimes suggested as a method for tracking what is and isn’t working in your business as it relates to customer… Read more »

Creating a Pleasant Work Environment for Employees

Maximizing your company’s productivity doesn’t have to include pushing your employees to the breaking point. Rather, a smart strategy for your company will include careful thought around how to make the work environment as pleasant as possible for your employees in order to boost innovation and loyalty and manage your attrition rate. Read on for… Read more »

Recognizing Clients and Showing Your Appreciation

Your customers are the heart of your business, so going the extra mile to show them you care not only feels good, it’s a sound investment. Providing consistently excellent service and products is definitely a major part of keeping your customer base satisfied, but there are also a few ways to go a bit further… Read more »

How Mobile Technology Has Transformed Your Business

In the past few decades, you have watched mobile phones go from a novelty owned by only a few people to a common tool utilized by nearly every consumer. These devices have altered the landscape of the business world in a number of ways, and the changes continue to come. In order to remain relevant… Read more »

How to Use LinkedIn to Grow Your Network

Connecting with peers and colleagues will allow you to gain valuable connections that can help grow your business. While it’s nice to take a business call or lunch to catch up on news, the internet has opened up a whole new world of networking capabilities for busy business owners to connect with other company CEOs,… Read more »

How to Use Facebook to Drive Leads

When it comes to social media marketing, Facebook is the most popular network. In fact, according to Hospitality Net, 93 percent of surveyed marketers use Facebook as a tool to engage consumers. If your company isn’t already investing in Facebook marketing, now is the time to get started. To get the most out of Facebook… Read more »

3 Must-Haves for Increasing Website Leads

These days if your business does not have a website, you don’t exist. Potential customers will Google you before doing business with you. Customers with interest in your products or services will check your website for more information. But simply existing on the web isn’t enough. At the end of the day you need to… Read more »

Financial Benefits of an Answering Service

Do you have at least one person dedicated to answering phone calls at your organization? If so, do you have a clear idea of how many customers call each day, let alone how long it takes for someone to answer their calls? Knowing the answers to these questions or simply realizing that you lack sufficient… Read more »