The First HITRUST Certified Answering Service
Customer satisfaction should always be a priority. Regardless of your industry, it’s important to ensure your customers are receiving products and services that are in line with their expectations. Fail to deliver on these expectations and you put your company’s reputation at risk. Of course, you can’t please everyone all the time. Even with the… Read more »
A famous philosopher once said that “life can only be understood backwards, but must be lived forward.” That’s a perceptive bit of wisdom that certainly applies to anyone who makes sales calls on a regular basis. While not every call is successful, a close review of how each call unfolded offers us a window into… Read more »
In the realm of corporate branding, presentation is absolutely critical. When it comes to marketing or promotional materials, amateurish execution, or outright errors, can immediately extinguish any interest in your business. Not only does it appear unprofessional, it makes prospective customers wonder about quality control. If a company can’t get a simple thing like basic marketing copy right, can it… Read more »
We’re all familiar with spring cleaning — after suffering through the winter doldrums, a clean, bright house can improve the look and feel of your living space.This time of year also provides an excellent opportunity to take the notion of “spring cleaning” beyond the home and into the office. Now that the first quarter is… Read more »
Closing an important sale is cause for reflecting on a job well done. Yet it’s important to realize that the first sale is often merely a prelude to something far more valuable — an ongoing, profitable, long-term business relationship. So how do business owners get from here to there? What’s the best way to maintain relationships after closing… Read more »
It’s one of the most well-worn clichés in the client relations business: “The customer is always right.” Yet even if you swear by the wisdom of this philosophy, the fact remains that it’s not always possible to give a customer what she wants. Sometimes, whether we like it or not, customers must hear the word “no.” The trick is… Read more »
Growth is the lifeblood of any business. If you grow too quickly or without proper oversight, however, rapid expansion is often more of a detriment than a benefit. Companies become financially stretched, inventory is depleted, supply chains are stressed and, before you know it, customers are complaining and the business is destabilized. So how does a business accommodate growth most… Read more »
You work day and night to get more people to call your business. In order to maximize the number of calls and the number of conversions, you need to know which of your marketing channels are bringing in the most traffic so that you can focus your efforts accordingly. But how can you determine which marketing… Read more »
The Internet has opened up a world of opportunities for businesses to increase their reach when finding buyers from around the world. Coaxing these buyers to work exclusively with your company becomes an interesting challenge for your marketing department as buyers are at different levels of interaction with your company. Some are at the stage… Read more »
Quality lead conversion tactics are processes your marketing and sales teams need to develop to successfully move your prospects down the sales funnel to convert them into sales. It isn’t enough anymore to have your teams find the leads and then waiting for the prospects to make the next big step. Instead, you must follow… Read more »
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As a small business owner, I gladly pay for services that reduce stress and take a load off my shoulders. MAP Communications does that for me and as a small business owner, that’s worth its weight in gold.
Jeff P.