How Adding an After-Hours Call Service Can Increase Business Opportunities

Mature secretary working in call center with headset. Confident telephone operator in modern office working on computer while taking calls. Smiling customer support operator at work with copy space.

Keeping a business profitable takes a lot of hard work. When customer service is a top priority, it’s often difficult to balance all of the other duties that come with your daily operations. You might not have enough staff or the right tools to meet demands, leaving a gap between the type of service you’d like to offer but haven’t yet achieved. If your customers rely on your services both night and day, this gap can be especially difficult to close. An after hours call service may be the secret weapon you’ve been looking for – here are just a few of the ways you can increase opportunities while serving up the same great customer experience for which you’ve become known:

Live Support, 24/7

Many businesses today lead with technology. They boast about their state-of-the-art tools, advanced algorithms, and online capabilities. While these things are indeed admirable, they neglect a crucial part of the customer experience: the comfort of a real, live person on the end of the line whenever they call. When a customer dials a company for support, they want to talk to an actual human being, not an automated voice.

There’s nothing more annoying than getting caught up in a web of automated messaging. While you might not have the staff available to handle every incoming call, after hours call center services can bolster your efforts in powerful ways. Whether you want coverage after traditional business hours or during periods of especially high call volume, a 24/7 call center service is the secret to meeting your customers where they are. And when customers feel like they can rely on you to give them attention they need, they’ll keep coming back to do business with you time and time again.

Boost Your Reputation

You’ve worked tirelessly to build your name and reputation around your community and industry. Whether through dedicated marketing efforts or through word of mouth, your reputation is built gradually. It can take years to carve out a name for your organization. Given how much work goes into crafting your public persona, you’ll want to protect it at all costs. With an after hours answering service on your side, you’ll continue communicating your brand and reputation long after your team has left the office for the day.

An after hours call service sends a clear message to callers: you care about your customers and want to serve them at their convenience. Strengthen your professional reputation by crafting a custom call script for call service representatives to follow. Chances are good, your callers will have no idea they’re speaking to someone outside of your organization. Position your business as one that serves customers both day and night – you’re sure to see your reputation soar.

Give Your Team a Break

Much has been made about the importance of a healthy work/life balance of late. As our society learns more about the importance of self-care, workers are increasingly on the hunt for flexible employers who respect their boundaries. While late nights in the office aren’t likely to disappear altogether, they’re happening less frequently these days. In turn, employees return to work feeling rejuvenated and refreshed.

With a 24-hour call center managing your after hours calls, this kind of work/life balance is achievable. You’ll never again have to feel guilty about turning off your phone after heading home for the evening. A business call answering service provides seamless support for callers no matter what time of day they prefer to dial. Using such a service during business hours can also help give your employees a boost. Without the phone constantly interrupting their duties, workers will stay focused for longer and produce more. Use an after hours phone answering service to support your existing administrative team or, if you can’t afford a full-time receptionist, to take the load off the shared duty of answering the office phones.

Get the Most Qualified Leads

New leads are essential for growing a company. When you’re hoping to increase business opportunities, leads become more important than ever. Qualifying these opportunities helps to wade through the clients who aren’t serious about moving forward or just have a couple basic questions. Lead qualification is one of the very best benefits of call center services. Imagine how much more you could accomplish with a team of representatives cutting through the static and delivering only the very best opportunities to your desk each day.

By taking a customized approach to lead qualifications, an after hours call answering service can quickly identify the most valuable projects and opportunities. Highly-trained employees work within the specific set of constraints you dictate about your preferences for lead qualification. It’s the most efficient way to sift through non-starters while nurturing qualified leads at the same time. Plus, an after hours answering service is likely to help you capture more great leads than ever before thanks to your expanded call coverage.

Try MAP’s After Hours Call Service Now

It’s easy to see how our after hours call service can benefit your business. If you’re curious about seeing it all in action, consider our free seven-day trial. For one week, you’ll be treated to all the perks of a partnership with MAP. We know you’ll love how easy our service is to set up, and since there’s no obligation to continue use beyond the first week, you have nothing to lose by giving MAP a try.

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