Summer and Winter are clearly the all-star seasons in the HVAC world. However, Spring and Fall both present bountiful opportunities to do business as people look to prepare for the hot or cold. Current and upcoming temperature extremes means plenty of customers — and potential new clients — will be calling to ensure they are able to remain comfortable no matter the time of year. There’s no doubt about it, HVAC business opportunities are always ripe for the picking.
That’s why it’s important to make sure your phone answering service is as effective and accurate as possible. Unfortunately, that’s not always the case. Missed calls and miscommunication can lead to costly errors, customer dissatisfaction and — ultimately — lower profits. Reviews are more important than ever before too, and one missed call or bad customer experience can lead to a weakened reputation online. In turn, this means missing out on future HVAC business opportunities.
With that in mind, let’s discuss how using an HVAC answering service can prevent these problems and help you experience a successful through every season.
THE PERILS OF MISSING HVAC BUSINESS OPPORTUNITIES
HVAC owners know that phone calls are still the lifeblood of any business. Missing an incoming call can have seriously negative consequences. Many, if not most, callers will simply move on to the next HVAC company if their call goes unanswered. That not only can cost your business one job, but also a lucrative lifetime relationship. HVAC business opportunities have to be nurtured. One missed call can mean missing out on a job that might have defined your quarterly revenue report.
Voicemail is one solution that some HVAC businesses try using to solve this problem. Yet it’s a deeply imperfect solution. Many customers will simply hang up once they hear a voicemail greeting. Instead of leaving a message and waiting for a callback, many prospective customers will simply dial up your competition. Fortune Magazine, in fact, published research that claims that 80-percent of business callers choose not to leave a voicemail message.
That’s a fairly staggering number — and it represents an enormous amount of potential lost business for HVAC owners who rely on voicemail or other imperfect call handling methods. HVAC business opportunities don’t grow on trees and neglecting your phone for even a few hours could have a serious impact on your bottom line.
SO WHAT”S THE ANSWER
If you’re an HVAC business owner who wants to capitalize on all the seasonal inquiries, a professional answering service is a smart solution. Opting for an HVAC answering service ensures you’ll never miss calls or opportunities. Additionally, it means that when you do receive a call, all of the information is processed accurately and efficiently — something that prevents miscommunication from occurring. This prevents costly errors that might cause you to lose a job or can damage your reputation.
HVAC answering services also provides something voicemail never can: a warm, personalized human touch. By greeting customers in this manner, you can deepen relationships, build trust and establish accessibility. Customers who deal with a person rather than a machine respond in a more positive manner.
Because an answering service for HVAC companies isn’t limited to traditional business hours, you’ll be able to capture leads that might have previously been out of reach. Shift workers and busy professionals often find it hard to make phone calls about their HVAC system between nine and five. By offering around the clock service for your callers, you’ll more easily connect with prospective clients and existing customers. What’s more, bilingual receptionists can bridge the gap between your team and customers who are more comfortable speaking Spanish.
Finally, an HVAC answering service allows you to focus on other areas of your business. Instead of worrying about answering and returning calls at all hours of the day, business owners and employees can add value in other areas. Instead of having to station someone on the phone during extremely busy periods, business owners can strategically deploy their resources in other places. HVAC business opportunities deserve the full attention of a professional, resourceful and helpful representative, which is why we’re so passionate about connecting with each of your callers. An answering service removes the need to ever worry about scheduling someone to answer the phone, or covering for that person when they need time off.
If you’re an HVAC business owner, phone calls are important to your company year-round. Don’t let another HVAC business opportunity slip away. By setting up an HVAC answering service today, you’ll be better prepared for any seasonal uptick in business that’s headed your way. Contact MAP Communications to start your free 7-day trial.