Madison is the capital of Wisconsin, founded on a geographic site that is a narrow plot of land called “The Isthmus” by locals, sitting between lakes Mendota and Monona. Madison is the headquarters of the University of Wisconsin which is one of the largest employers in the state. It has a population of 230,000 and a state sales tax rate of 5.0%. Many businesses are attracted to Madison’s skill-base, taking advantage of the area’s high level of education and they require the use of a high quality Madison outsourced call center and answering service. A live 24 hour telephone answering service is mission-critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.