Improve your business this New Year with the following resolutions.
Believe it or not, 2018 is here!
If you’re a small business owner, it is worth thinking about some resolutions for your business. After all, you probably spend a significant amount of time building and maintaining your business. So if there are any changes you’ve been thinking about making, perhaps now is the perfect time to make it happen.
Not sure what types of business resolutions to make? Here are a few suggestions to get you started:
Reduce overhead
Almost every small business incurs unnecessary expenses. Sometimes it’s for a service or subscription that made sense at one point, or perhaps it’s a product or service you need, but you haven’t spent much time shopping around for the best deal. Whatever the case may be, the New Year is a great time to take a close look at where your company’s money is flowing each month, and look for places to cut.
Even cutting a few hundred dollars per month can add up, so don’t be afraid to comb through that balance sheet for unnecessary expenses!
Improve customer satisfaction
Customers are essential to every business. Without them, you simply wouldn’t have the cash to pay your employees or keep the lights on. While it’s important to think about your customers year-round, the New Year is a good time to think about specific ways you can improve their experience with your company. Alternatively, if there is something about your business that a significant number of customers have complained about, you can use this time to brainstorm ways to reduce or eliminate that issue.
One common issue that small businesses face is a lack of customer service availability. Customers that have questions or problems might wish they had better access to help from your organization. If this is something your company has had to deal with, it’s worth thinking about partnering with an answering service. An answering service can improve the experience your customers have – whether they call during office hours, after hours or during an emergency situation, your customers will get the help they need.
Grow by X%
Whether this is your second year in business or your 20th, growing is always a worthwhile goal. There are several different ways you can measure this, including revenue, profit, profit margins, number of employees, or anything else that makes sense for your business. Think of at least one or two ways you want your business to grow in 2018, and then put quarterly, monthly, and weekly steps in place to actually make it happen!
Develop a valuable digital presence
A digital presence is no longer optional for most businesses. In fact, a website can be a primary driver of sales and brand recognition — if it is executed properly. Take a look at your digital strategy and consider ways you can build upon it in the coming year.
Hopefully these business resolutions give you a good place to start. Let us know what you end up choosing, and we will see you in the New Year!
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