In today’s fast-paced, competitive market, consumers have more choice than ever before. Look no further than the salad dressing aisle of your local grocery store for a hint at how spoiled for choice the average shopper is. Hundreds of brands at various price points beckon each person to try their flavor. Even in less crowded… Read more »
Tag: branding
Want To Build An Amazing Brand? Here’s How
When it comes to starting a new business, there are few things as important as branding. An effective strategy can set a company apart from its competitors and help connect you with a targeted group of loyal, raving customers eager to complete their buyers’ journeys. Getting the attention of the public and increasing your traffic,… Read more »
The Importance of Creating a Comprehensive Style Guide for Your Business
In the realm of corporate branding, presentation is absolutely critical. When it comes to marketing or promotional materials, amateurish execution, or outright errors, can immediately extinguish any interest in your business. Not only does it appear unprofessional, it makes prospective customers wonder about quality control. If a company can’t get a simple thing like basic marketing copy right, can it… Read more »