Originally called “Big Lick” Roanoke is known for the wildlife that it drew in the 1800’s because of all the outcropping of salt the city had. The higher education providers are Roanoke College and Hollins University but Virginia Tech in Montgomery County also facilitates students from Roanoke. The economy is largely supported by the manufacturing industry in fields such as textile and furniture. Top employers are Carilion Clinic, the public school system and United Parcel Service. As one of the largest cities in the Commonwealth of Virginia the city has a population of about 97,322 and many businesses require the use of a high quality Roanoke outsourced call center and answering service. A live 24 hour telephone answering service is mission critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.