Medford sits in southwestern Oregon and has an approximate population of 75,000 residents. The city shares its name with a town in Massachusets as it was named by a civil engineer who had traveled from there, his hometown. The economy has evolved from its original lumber and agriculture bases to the current importance of the health care industry, supported by Providence Medford Medical Center and Rogue Valley Medical Center. Many businesses require the use of a high quality Medford outsourced call center and answering service. A live 24 hour telephone answering service is mission-critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.