The economy is primarily driven by the agricultural and the manufacturing industries. Broken Arrow OK was listed in the 2006 issue of Money Magazine as one of the top 100 best places to live and Family Circle called it one of the 10 best towns for families to live. The primary manufacturing companies in the area are FlightSafety International, Windstream Communications and Blue Bell Creameries. Higher education is led by Northeastern State University and the Tulsa Technology Center. As the fourth largest city in Oklahoma, the city has a population of about 99,000 and many businesses require the use of a high quality Broken Arrow outsourced call center and answering service. A live 24 hour telephone answering service is mission-critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.