Category: Customer Service

How to Highlight Your Customer Service in Your Marketing

For decades customer service and marketing have been entirely different balls of wax. What recently changed is the connectivity between technology, online, and consumers. People no longer have to write a strongly worded letter to the customer service department when something is not right. Today, they can simply log onto yelp.com and leave their reply for… Read more »

What to Offer Unhappy Customers

In business, you can’t please everyone all of the time — even if your customer service protocol is perfectly designed and your employees’ public interactions are near-flawless. Eventually, whether it’s justified or not, a customer is going to be unhappy. Given how easy it is for such negative feelings to be aired out on social media, one bad experience can do… Read more »

Maintaining Relationships After Closing a Sale

Closing an important sale is cause for reflecting on a job well done. Yet it’s important to realize that the first sale is often merely a prelude to something far more valuable — an ongoing, profitable, long-term business relationship. So how do business owners get from here to there? What’s the best way to maintain relationships after closing… Read more »

Four Creative Ways to Say “No” to Your Customers

It’s one of the most well-worn clichés in the client relations business: “The customer is always right.” Yet even if you swear by the wisdom of this philosophy, the fact remains that it’s not always possible to give a customer what she wants. Sometimes, whether we like it or not, customers must hear the word “no.” The trick is… Read more »

Tips for Responding to Complaints on Social Media

The world of social media can be a wonderful place to build community and customer loyalty, but all that positive buzz can come with a price. The easy accessibility of social media platforms like Facebook and Twitter means that upset customers can issue their complaints to the whole world in a matter of seconds. So,… Read more »

5 Ways to Put a Positive Spin on Negative Feedback

Social media is a powerful tool for connecting with customers and fans of your brand, but what happens when your “likes” get soured with negative complaints? With so many opportunities to send negative feedback via social media and review sites, there seem to be countless ways to ignore the age old advice about keeping quiet… Read more »

Anticipating Your Customer Needs

When you are running your business, you want to create the most exceptional experience for your customers so they will purchase more products and services over and over again. Yet how do you anticipate and recognize their needs? Conducting surveys and talking to them in person can open the doors of communication, yet you still… Read more »

6 Ways to Learn about Your Customers

Sometimes, as a business owner, you get so focused on the profits at the end of the sale day that you often forget to think about your customers. You fail to understand what is drawing the customer to your products and services. You also lose sight on what the person values about your company as… Read more »

Creative Ways to Say Thank You to Your Customers

If it wasn’t for your wonderful customers, you wouldn’t have made it through your first unsteady year of business operations or gotten through the turbulent sales periods as you grew your company. They were there for the good and the bad times. Your business has, time and time again, benefited from the customers’ orders and… Read more »

How to Create a Customer Satisfaction Survey

Keeping your customers happy is an essential part of running a successful business. As your business grows, this becomes even more important — and more difficult — to achieve. Running a customer satisfaction survey is sometimes suggested as a method for tracking what is and isn’t working in your business as it relates to customer… Read more »