Santa Fe, the capital of New Mexico, was named by the Spaniards who established it in honor of Saint Francis. The longer name was shortened to Santa Fe, meaning “Holy Faith.” The clear, dry air and lighting attracted many artists to the area for painting and pottery which reflected the long history of art beginning with the Native Americans in the area, notalbly the Navajo and Pueblo. The colors of the surrounding landscape have been incorporated in artworks for centuries and Santa Fe has several museums where this art can be seen: The Georgia O’Keeffe Museum, the New Mexico Museum of Art, the Institute of American Indian Arts and Site Santa Fe which is a contemporary art space. Santa Fe currently has about 69,000 residents in art and other businesses and many businesses require the use of a high quality Santa Fe outsourced call center and answering service. A live 24 hour telephone answering service is mission-critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.