Also named “The City of Crosses,” Las Cruces is the economic leader of Mesilla Valley, New Mexico. Its major employer is the federal government. The city hosts wine festivals, The Border Book Festival and The Whole Enchilada Fiesta. Popular attractions are the New Mexico Farm and Ranch Heritage Museum, the Branigan Cultural Center and the Las Cruces Museum of Art. The Las Cruces Kings are the city’s semi-professional football team. With a population of about 99,000, it is the second largest city in New Mexico. Many businesses require the use of a high quality Las Cruces outsourced call center and answering service. A live 24 hour telephone answering service is mission-critical for a small business that wants to continue to generate revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.