Tag: social media

8 Marketing Strategies You Need to Try in 2018

The most successful businesses have one thing in common: they find an edge over their competitors. Creating the best possible product is one way to do this, but without unique strategies to share your innovation, how will anyone find your company?  Marketing is constantly evolving, which is why it’s important to stay current on the… Read more »

6 Marketing Tactics that Never Go Out of Style

Marketing is typically something you either love or you hate, but no matter how you feel about it, marketing is essential to growing your business and your brand. There are always different strategies being introduced by marketing gurus and innovators, but sometimes it’s a good idea to focus first on the classics. After all, they… Read more »

Tips for Responding to Complaints on Social Media

The world of social media can be a wonderful place to build community and customer loyalty, but all that positive buzz can come with a price. The easy accessibility of social media platforms like Facebook and Twitter means that upset customers can issue their complaints to the whole world in a matter of seconds. So,… Read more »

How to Use LinkedIn to Grow Your Network

Connecting with peers and colleagues will allow you to gain valuable connections that can help grow your business. While it’s nice to take a business call or lunch to catch up on news, the internet has opened up a whole new world of networking capabilities for busy business owners to connect with other company CEOs,… Read more »

Aligning Your Customer Service

In the realm of customer service, consistency is the honey that holds everything together. This begins and ends with your brand’s outreach and communication efforts. If your customers are attempting to contact you for a customer service issue, then you need to provide a solution that is streamlined across all access points. From your social… Read more »

Having Conversations With Your Customers, Not At

Polishing your product or service is obviously a huge part of building a strong business, but direct interactions with your customers are where you will truly make or break your brand. When customers reach out, it’s crucial to keep the conversation running smoothly down a two way street. Today’s social media tools, while appealing, can… Read more »