Grand Rapids is a city in the state of Michigan located on the Grand River about 25 miles east of Lake Michigan. According to the 2010 census, the city population was 188,040. Grand Rapids is nicknamed the “Furniture City” because it is home to five of the world’s leading office furniture companies. The city and surrounding communities are economically diverse and notable companies include; Alticor/Amway (a consumer goods manufacturer and distributor), Bissell (a vacuum cleaner and floor care product manufacturer), Highlight Industries (a stretch wrap equipment supplier), Spartan Stores (a food distributor and grocery store chain), Foremost Insurance Company (a specialty lines insurance company), Meijer (a regional supercenter chain), GE Aviation, and Wolverine World Wide (a designer and manufacturer of shoes, boots and clothing). Many businesses require the use of a high quality Grand Rapids outsourced call center and answering service. A live 24 hour telephone answering service is mission- critical for a small business wanting to continue generating revenue after hours or during the day by way of a virtual receptionist. Having an emergency call center or answering service in the medical profession goes without saying, but having a local answering service as a small business owner is just smart business.