Category: Marketing

8 Marketing Strategies You Need to Try in 2018

The most successful businesses have one thing in common: they find an edge over their competitors. Creating the best possible product is one way to do this, but without unique strategies to share your innovation, how will anyone find your company?  Marketing is constantly evolving, which is why it’s important to stay current on the… Read more »

6 Marketing Tactics that Never Go Out of Style

Marketing is typically something you either love or you hate, but no matter how you feel about it, marketing is essential to growing your business and your brand. There are always different strategies being introduced by marketing gurus and innovators, but sometimes it’s a good idea to focus first on the classics. After all, they… Read more »

How to Highlight Your Customer Service in Your Marketing

For decades customer service and marketing have been entirely different balls of wax. What recently changed is the connectivity between technology, online, and consumers. People no longer have to write a strongly worded letter to the customer service department when something is not right. Today, they can simply log onto and leave their reply for… Read more »

The Importance of Creating a Comprehensive Style Guide for Your Business

In the realm of corporate branding, presentation is absolutely critical. When it comes to marketing or promotional materials, amateurish execution, or outright errors, can immediately extinguish any interest in your business. Not only does it appear unprofessional, it makes prospective customers wonder about quality control. If a company can’t get a simple thing like basic marketing copy right, can it… Read more »

Measuring Marketing ROI

You work day and night to get more people to call your business. In order to maximize the number of calls and the number of conversions, you need to know which of your marketing channels are bringing in the most traffic so that you can focus your efforts accordingly. But how can you determine which marketing… Read more »

How Understanding the Buyer’s Journey is More Important than You Think

The Internet has opened up a world of opportunities for businesses to increase their reach when finding buyers from around the world. Coaxing these buyers to work exclusively with your company becomes an interesting challenge for your marketing department as buyers are at different levels of interaction with your company. Some are at the stage… Read more »

Tips for Nurturing Your Leads Into Customers

Quality lead conversion tactics are processes your marketing and sales teams need to develop to successfully move your prospects down the sales funnel to convert them into sales. It isn’t enough anymore to have your teams find the leads and then waiting for the prospects to make the next big step. Instead, you must follow… Read more »

The Anatomy of a Sales Pitch – Create the Perfect Presentation

You have a great idea, product or service and customers just need to know about it! How can you effectively connect with your leads and turn them into loyal brand advocates. We have outlined the necessary steps to create the perfect presentation to help land that deal. Screen Make sure your sales staff is spending… Read more »

5 Rookie Digital Marketing Mistakes and How to Avoid Them

Digital marketing has become one of the fastest-growing, exciting, and innovative industries in the United States. Last year, 2015, was a particularly impressive year for the industry, with more than an estimated $170 billion being spent on digital marketing efforts worldwide? That trend is only set to increase significantly over at least the next few… Read more »

5 Digital Marketing Tactics You Need to Implement

If you conduct the bulk of your sales over the phone, investing time and energy into digital marketing may seem counterintuitive at first, but the link between websites, mobile devices, and inbound calls has never been clearer. Here are 5 digital marketing tips to get you up to speed and get more people calling your… Read more »